“Write using short sentences and simple paragraphs. Use the short, old words that make English so powerful globally: don’t “utilize” when you can “use”. Convoluted sentences and long fancy words might seem like they impress but they confuse the reader and leave them dissatisfied and feeling dumb. Make the reader feel smart by writing simply.
Ever since humans have sat around camp fires to ward off animals we have told each other stories. They are the most powerful way to communicate because we are hard-wired for stories. This is why stories are the foundation of culture and religion.
Tell a story with each blog post. Make sure the reader is helped to understand the context from the beginning and don’t bury the core of the story many paragraphs in. Tell them up front what the blog post is about.”
— John Graham-Cumming